Ads back FDA on tobacco

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The Campaign for Tobacco-Free Kids is launching a $100,000 TV and radio campaign this week urging Congress to support the Food & Drug Administration's tobacco rules. "Tobacco companies say they don't target kids, but the facts tell a different story," say ads from Smith & Harroff, Alexandria, Va., running nationally on CNN and in Washington, D.C., media.Separately, 33 attorneys general and a group of 16 tobacco critics each filed friend of the court briefs in Greensboro, N.C., in connection with lawsuits filed by tobacco companies and advertising groups challenging the Food and Drug Administration's tobacco rules. The AGs argued that the FDA does have the right to regulate tobacco, that a national system of regulation is necessary and that there is evidence to indicate advertising causes underage children to smoke. The critics, including the National PTA, argued that nicotine is a drug and the rules pose no First Amendment issues.

Copyright December 1996, Crain Communications Inc.

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