New ads back Flintstones vitamins

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Bayer, Morristown, N.J., next month launches a $1.5 million national print campaign for Flintstones vitamins. The ads by Euro RSCG Tatham, Chicago, are based on concepts offered by students at three elementary schools: Martin Luther King Lab School in Evanston, Ill.; Nishuane Elementary in Montclair, N.J.; and Jefferson School in San Francisco.

Copyright April 1999, Crain Communications Inc.

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