New ads to debut for LifeStyles

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Pacific Dunlop's Ansell Healthcare Products, Red Bank, N.J., this month launches a spot TV, radio and print campaign for LifeStyles condoms. The estimated $1 million-plus effort from SSD&W, Montville, will mark the first time the marketer will run ads on ESPN, on which it purchased time locally. Ansell this fall also has sponsorships with the NFL's New England Patriots and Oakland Raiders.

Copyright August 1999, Crain Communications Inc.

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