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Hi-Tech Trekker Phaser on Fun

You're in a moving Star Fleet shuttle in front of a 50-foot dome screen, immersed in a 70mm print and surround sound, engaged in an all-out war with the Klingons that starts in deep space and ends over Sin City. So how's Star Trek: The Experience -- the $4.5 million, four-minute motion simulation ride that opened in January at the Las Vegas Hilton -- doing? "It's a hit," says Mario Kamberg of L.A.'s Mario Kamberg Design, who specializes in theme park attractions and who directed the nearly all-CGI footage at Rhythm & Hues. "They've got two-hour waits and the the ticket price has been upped five bucks." The footage took a year and a half to produce, with Kamberg testing it himself along the way "to make sure the shuttle can do what the film requires," he explains. Do "real" people test it too? No need. "After you've been in this business a while, you don't need a second opinion. The key thing is to make sure the ride doesn't make you sick." (TK)

KFC's Bathing Booty Sitzin' Pretty

The Teletubbies may have the 1-to-2 market sewn up, but Clifford Medney, CEO of two-year-old Creative Tub Time in White Plains, N.Y., is sitting in a pretty hot tub of his own right now with the 3-to-8 set. Medney's marketing breakthrough arrives on June 1, with the debut of his summer kid's meal event for KFC. The promotion will offer six toys from the mind of Medney that can be used in or out of the tub. The lineup is led by Slimamander, a "cool" salamander, and Leap the Frog, all part of Creative Tub Time's conceptual universe known as Soapy Lagoon, an "imaginary place a child goes in the tub," explains Medney, a former Nabisco marketing guy, who gets a lot of big ideas in the tub himself. "It's a fertile

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