ADT opens review for $30 mil ad account

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Security services company ADT has begun a review for its $30 million advertising account currently at direct marketing shop Rapp Collins Worldwide, New York. Consultant AAR/Bob Wolf Partners, Los Angeles, said the review is not limited to direct marketing shops and there is a possibility the direct work will be separated from a branding effort. Rapp Collins will participate in the review, the consultant said.

Copyright February 1999, Crain Communications Inc.

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