AdTools launches viral marketing tool ice9 Video

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AdTools, a viral marketing unit of Indimi Marketing Tools, New York, launched ice9 Video, which allows marketers to create multimedia desktop microsites that distribute commercials or other video content. Universal Pictures will use ice9 Video as part of its multimedia marketing campaign, breaking in early September, for the holiday theatrical release of "The Grinch.''

Copyright August 2000, Crain Communications Inc.

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