New Zealand Bug Spray Ad Takes Outdoor; U.S. Wins No Gold

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CANNES ( -- A print work called "Rebirth" that shows the head of a grown man emerging from the womb of a svelte model has won the International Advertising
"Rebirth," an ad created by TBWA, Paris for a Sony PlayStation campaign was selected as the grand prix winner. Click to see larger image.

Festival's Press & Poster Grand Prix award as the year's best print ad.

Created by Omnicom Group's TBWA, Paris, for a Sony PlayStation campaign, "Rebirth" was originally selected as the winner in the outdoor category in Monday's Press and Poster jury deliberations but was then switched to print after the original print winner was disqualified.

Insect's-eye view
The outdoor category was ultimately won by an ad with an insect's-eye view for No Bugs Insect Spray of New Zealand. The campaign was created by Grey Global Group's Grey Worldwide, Auckland.

The final print and outdoor awards -- presented here Tuesday night at the Palais des Festivals -- did not bring good news for American agencies. U.S. shops won just three Lions in Press & Poster, not one of them Gold.

Last year, the U.S. won a world-beating 15 Lions.

U.S. winners
India did better, winning two Golds and three Lions in all. The American winners included a Silver Lion for a business-to-business campaign for Rolling Stone magazine from Bartle Bogle Hegarty, New York; a Bronze Lion for the print version of the popular Volkswagen TV commercial "Squares" from Havas' Arnold Worldwide, and a Bronze in outdoor for Crispin Porter & Bogusky's installation called "Ride" for BMW of North America's Mini.

This year, so far, belongs to Brazil, which landed 16 trophies, followed by Spain with 11, France and South Africa with 10 each, Germany with nine, and the U.K. with eight. Although the U.K.'s performance was also below average, England does lead the world so far with five Gold Lions.

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