Big adult-theme films from Bruce Willis, Robin Williams, Susan Sarandon and Sarah Polley will try to bring older folks back into the theaters.
From the Hollywood Stock Exchange's Barometer, Mr. Willis' StarBond climbed to a three-month high of $3,183 on Aug. 9, a day after the release of "The Sixth Sense," one of the year's biggest hits. But after a brief climb, his next big movie, "Breakfast of Champions," has once again fallen to the $24 area.
Mr. Williams is having better luck. MovieStock for his new film "Jakob the Liar" has doubled from its $22 price in early June. Mr. Williams, starring as a poor Jewish cafe owner in World War II-era Poland, has been a model of StarBond consistency, in the $2,900 range for almost three months.
Newcomer Ms. Polley hopes to draw intelligent, thinking crowds of moviegoers into Miramax's "Guinevere," about a young girl from an affluent family who becomes involved with an older photographer. Her StarBond has been steady at around $1,100, and the movie's stock has been cautiously inching up.
Ms. Sarandon and Natalie Portman play a mother and daughter in the comedy/drama "Anywhere But Here," about a family that moves from a small Midwest town to Beverly Hills.
While Ms. Sarandon's stock hasn't moved out of the $1,000 range for months, the movie's stock climbed from $14 in June to $28 in early September.
Ms. Portman's numbers haven't helped either. Her StarBond sank around mid-June, following the release of "Star Trek: The Phantom Menace," to just over $2,000.