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For the third year running, Advertising Age salutes the Marketing 100: those individuals responsible for the hottest brands of today.

Some have spent their careers in the marketing world; others hail from different backgrounds. There are Harvard M.B.A.s and an atomic-power engineer; a housewife-turned greeting card entrepreneur; a former National Enquirer reporter who turned her scooping talents to celebrity book publishing; a Baptist minister's son who grew up to market casinos.

Some work in teams, others stand alone. All have one thing in common: They are the builders of brands.

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