Advo, Coolsavings link up

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Advo, Windsor, Conn., and Coolsavings, Chicago, announced a marketing partnership that will allow Advo's direct marketing customers to offer online discounts, rebates and coupons to consumers. The online tools offered by Coolsavings' Web site will allow Advo to promote the online discounts to the 60 million households that receive the company's shared mailings.

Copyright October 1999, Crain Communications Inc.

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