AdWatch:Outlook 2002

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new york Advertising Age, Taylor Nelson Sofres' CMR and UBS Warburg teamed up June 25 to present AdWatch: Outlook 2002 to bring together industry heavyweights and provide participants with a detailed look at where the industry is going.

Lou Dobbs, anchor-managing editor, CNN's "Lou Dobbs Moneyline," goes one-on-one with Steven Heyer, president-chief operating officer of Coca-Cola Ventures, Coca-Cola Co.

Martin Sorrell (l.) group chief executive, WPP Group, and Steven Heyer, his client at Coca-Cola.

(From l.) Scott Crystal, exec VP-publishing director, Gruner & Jahr's Business Innovator Group; Linda Sepp, publisher, Fast Company; Lee Jones, publisher, Inc. BIG, publisher of the two magazines, sponsored AdWatch.

Maurice Levy (l.), chairman-CEO, Publicis Groupe, and a key client, James Stengel, global marketing officer, Procter & Gamble Co.

(From l.) The presenters of AdWatch: Christopher Dixon, managing director and global coordinator-media equity research, UBS Warburg; Jill Manee, VP-publisher, Ad Age Group; David Peeler, president-CEO, Taylor Nelson Sofres' CMR.

(From l.) Martin Sorrell; Scott Donaton, editor, Advertising Age; Maurice Levy; Catherine Kim, associate director, UBS Warburg. The agency chiefs discussed strategies on an AdWatch panel.

(From l.) The Buyers panel at AdWatch: Julie Roehm, director-Dodge communications, Chrysler Group; Alec Gerster, CEO, Initiative Media Worldwide; Dawn Hudson, president, Pepsi-Cola North America; James Stengel.

(From l.) The Sellers panel: Christopher Dixon; Daniel Brewster, president-CEO, Gruner & Jahr USA Publishing; Janet Robinson, senior VP-newspaper organizations, The New York Times Co., and president-general manager of The New York Times; Ted Leonsis, vice chairman, America Online; Mark Rosenthal, president-chief operating officer, MTV Networks.

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