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SMALL GAINS: The AdMarket added 2,000 jobs in March for a total of 1,549,200 jobs. AdMarket employment peaked at 1,755,700 in Dec. 2000-boom-time peak of ad spending-and bottomed at 1,530,800 in Jan. 2004. Agency jobs (164,900) are up slightly from January's bottom.

AdMarket 50

CONFIDENCE IS DOWN: The AdMarket 50 and the broader market were both down slightly for the week, in part due to the University of Michigan's consumer index that showed a drop in consumer confidence. The May index was 85.3, lower than the 88.3 that Wall Street was expecting. For the week, 13 AdMarket stocks were up, one was flat, and 36 posted declines.

Despite Dow Jones' announcement last week that April ad-lineage numbers were down, two analysts said they liked the dynamics of where the company was headed and it was upgraded by J.P. Morgan, which helped the 10.6% boost. A week after reporting first-quarter revenue was down 0.7% from the same period last year, Primedia remained in a downward spiral; its stock is down 20.75% in the last two weeks.

Advertising Age and Bloomberg's AdMarket 50 index of 50 top publicly traded marketer, agency and media companies for the week ended May 13 based on stock-trading data supplied by Bloomberg financial news service. All comparisons are vs. closing prices May 6. Full data available on Bloomberg terminals under BAAX.

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