U.S. measured ad spending rose 7.4% in February vs. a year earlier. Network TV accounted for about three-fourths of the gain; network jumped 29%, propelled by Olympics ads. General Electric, owner of Olympics broadcaster NBC, earlier disclosed Winter Olympics revenue of $684 million, down 4.5% from the '02 Winter Games.
Focus on: GENERAL MOTORS CORP. (GM)
One of the year's hottest AdMarket 50 stocks turns out to be...General Motors. GM is up 27% this year, second only to Sears (up 40%). GM has rebounded from late December, when it fell to the lowest point since 1982. GM this month reported its first quarterly profit since '04. Not that GM is fixed just yet; its price and U.S. market share are about half the level of 1965. AdMarket's worst '06 performers: Intel, Yahoo, Microsoft, Google.
Last week's score
AdMarket 50 slumped to its lowest level since October as 35 stocks lost ground. Sears approached its highest price since '05's Sears/Kmart merger.
submissions E-mail ideas for this column to [email protected]