AFP links with Simmons show

Published on .

The TV show "Richard Simmons' Dream Maker" and American Family Publishers, Jersey City, N.J., signed an exclusive agreement for Richard Simmons and AFP spokesman Ed McMahon to award more than $12 million in sweepstakes prizes during the show's premiere season. The show, which started Sept. 20, will have two individual $1 million giveaways, one in October and one in December, and then in February, a $10 million prize will be awarded. AFP will promote the alliance through its direct mail packages, as well as print and broadcast advertising.

Copyright September 1999, Crain Communications Inc.

Most Popular
In this article: