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Two shops have joined the ranks of ad agencies, two existing operations have merged and an agency has formed a spinoff aimed at the interactive and entertainment industries.

Rick Cohn, 45, and Ben Godley, 30, have joined to form Cohn Godley at 270 Congress St., Boston 02210. Phone: (617) 742-7885. Mr. Cohn, in recent years a creative consultant, is best known for his partnership in Rizzo Simons Cohn in the 1980s. Mr. Godley most recently was VP-client services at DRK.

Separately, Bill Zuspan, former media director at Tucker Wayne/Luckie & Co., Atlanta, has formed Whiz Media at 1039 Riverbend Club Drive, 30339. Phone: (404) 951-0980. The agency specializes in media planning, research and buying.

Speer, Young & Hollander, a Los Angeles business-to-business marketing agency specializing in technology accounts, has merged with Haller Schwarz, a 15-year-old independent with $3 million in billings. The combined $15 million agency will operate as Speer, Young & Hollander and picks up three accounts from Haller Schwarz. Bart Young will continue as president-ceo; Hank Schwarz, the founder and president of Haller Schwarz, will be a director on the combined operation's board and will handle creative.

Also, Rogers & Cowan, Los Angeles, created RC 2 Enteractive Promotions to offer marketing and promotional programs mainly to the entertainment and interactive/multimedia industries. The new office is at 533 Airport Road, Suite 400, Burlingame, Calif. 94010. Phone: (415) 375-7758. It will be headed by VP-Director of Operations Joe Owens, former president-owner of Owens & Associates, San Mateo, which last year helped put together more than $9 million in promotional tie-ins.

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