Agency founder moves to Australasian Publicis role

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Ant Rainger, Auckland-based direct marketing agency founder, will move to Sydney to head up Publicis Groupe's Australasian direct marketing network from April 1. At the same time, his agency, Rainger Direct, will be renamed Publicis Rainger.

Mr. Rainger founded Rainger Direct in 1990 and has built it into one of New Zealand's largest direct marketing shops, with billings of about $7 million.

Publicis took a majority shareholding in the agency in January 1998. Rainger Direct General Manager Ant Salmon has appointed Simon Morgan, founder of rival agency Carpe Diem, to Publicis Rainger's senior management team. Mr. Morgan has previously held senior positions at the Campaign Palace, Colenso BBDO and Rapier (U.K.).

Copyright January 2001, Crain Communications Inc.

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