Agency of the Future

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LONDON -- What do marketers really want from an ad agency - and how will agencies react? A distinguished group of advertisers are set to enlighten the audience with their answers at Ad Age International's "Marketing 2020 - Europe" conference, to be held in London on June 30 and July 1, in conjunction with the U.K. Chapter of the International Advertising Association.

The topic, just one of a number to come under the spotlight at the event, will be discussed by a lively panel, moderated by Jorg Dietzel, manging director of the Audi Agency Network. Arguing the point along with him will be: Mark Rosen, director of marketing communications, Eur/MidEast/ Africa, at IBM; Jeff Merrihue, market development manager Europe at Kellogg; and Malcolm Earnshaw, a European marketing director for Mars Inc.

For more details on the conference and to register, contact Louise Davies in London on tel: +44 171 457 1404; fax: +44 171 457 1440.

Copyright June 1998, Crain Communications Inc.

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