Agency merger speculation swirls

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A published report of merger talks between True North Communications and Havas Advertising sparked a week of industry speculation. Observers add that Havas isn't True North's only suitor. Publics Groupe, which owns 10% stake in True North, is also said to be courting True North and Grey Global Group. Separately, DDB Worldwide reportedly has an eye on True North agency Temerlin McClain, with which it shares clients Nortel and American Airlines. None of the holding companies or agencies involved would confirm the merger talks.

Copyright January 2001, Crain Communications Inc.

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