Agency wins virtual product placement patent

Published on .

Digital Marketing Communications, Morristown, N.J., a unit of DVCi Technologies, an Internet services company, will be awarded a patent May 9 for virtual product placement on the Internet. The patent covers product and/or advertising message that are inserted into interactive content such as music videos, soap operas, interactive game and interactive TV.

Copyright May 2000, Crain Communications Inc.

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