Aggressive bundling of media players pays off

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Media players and streaming media players are now installed on nearly every home PC in the U.S. as a result of aggressive bundling campaigns by equipment marketers, according to a report by Media Metrix. Media players now are standard equipment on 99 percent of U.S. home PCs, enabling these computers to deliver both online and offline digital-audio and video to consumers. Streaming-media players, the subset of media players that enable real-time access of digital-audio and video over the Internet, also are now installed on 99 percent of U.S. home PCs. In November 2000, 47 percent of U.S. home computer users (both PC and Mac) used a media player, while 40 percent used a streaming-media player. However, Media Metrix also reports that use of these players are flattening, and that consumers are looking for new content and even better delivery systems to take advantage of these installed digital video and audio capabilities.

Copyright January 2001, Crain Communications Inc.

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