Air France chooses agency

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Air France, Roissy, France, has awarded its $50 million global creative account to Ammirati Puris Lintas, New York. Euro RSCG, Paris, was the incumbent. Spending in the U.S. for 1996 was less than $1 million, according to Competitive Media Reporting; however, future U.S. spending was not disclosed by Air France or Ammirati.

Copyright August 1997, Crain Communications Inc.

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