Airline agency shuffle in Germany, Canada

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Lufthansa German Airlines plans to review its passenger-ad business as part of the carrier's efforts to target key international markets including the U.S., U.K., Spain, Italy and France. Lead agency Springer & Jacoby and Young & Rubicam, Frankfurt, responsible for the global adaptations of Springer & Jacoby campaigns, have both been invited to pitch. Industry analysts suggest Lufthansa may not have been happy with Springer & Jacoby's recent creative work. Springer & Jacoby won the Lufthansa business three years ago. Previously, Y&R was the airline's exclusive agency. In Canada, Marketel/McCann-Erickson, Montreal, emerged the winner following Air Canada's recent takeover of Canadian Airlines to create one major national carrier under the Air Canada banner. McCann is Air Canada's longtime lead agency. Gee Jeffery & Partners, Toronto, loses a large piece of its estimated $20 million in Canadian Airlines business. However, Michael Beckerman, a VP at Canadian, insisted the agency has "a good track record, and will still be involved in the strategic and planning side," at least until the end of the takeover process.

Copyright February 2000, Crain Communications Inc.

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