The Super Reggie is presented to the best of 10 promotions receiving Reggies at the ceremony.
Winners are cited for originality, execution and result.
Following are the 25 finalists, culled from more than 125 entries, in alphabetical order by marketer:
Marketer: AKVA Springwater of Iceland; "Cultural passport to Boston"
Agency: Marketing Lab of New Hampshire, Ossipee, N.H.
Marketer: Hallmark Cards' Binney & Smith; "Name the new colors contest"
Marketer: Blockbuster Entertainment Corp.; "Blockbuster bonus box"
Agency: MarketSource Corp., Cranbury, N.J.
Marketer: Budget Rent-A-Car Corp.; "Budget 35th birthday"
Agency: Robinson & Maites, Chicago
Marketer: Campbell Soup Co.; "'Tis the season to be cooking with Campbell's
Agency: David C. Tintle & Associates, Hoboken, N.J.
Marketer: CoreStates Financial Group; "The big red boat"
Agency: SAI/Earle Palmer Brown, Philadelphia
Marketer: Edward J. DeBartolo Corp.; "Back to cool '93"
Agency: MARC Promotion, Indianapolis
Marketer: Discovery Channel; "Discovery connection 1993"
Agency: Fresh Perspectives, Armonk, N.Y.
Marketer: Kellogg Co. and NBC-TV; "The inside scoop on breakfast around the world"
Agency: Wilson Marketing, Atlanta
Marketer: Howard Johnson Franchise Systems and Sega of America; "Kids go HoJo with Sega"
Agency: Strottman International, Irvine, Calif.
Marketer: Kraft General Foods; "Tell a friend about the 12 new tastes that make you go Mmmm"
Agency: Ryan Partnership, Westport, Conn.
Marketer: JanSport; "JanSport mountain tour"
Agency: GMR Marketing, Brookfield, Wis.
Marketers: Johnson & Johnson Consumer Products and MTV: Music Television; "Clean & Clear/MTV house of style"
Agency: Clarion Marketing & Communications, Greenwich, Conn., and G.W. Hoffman Inc., Darien, Conn.
Marketer: McDonald's Corp.; "Jurassic Park"
Agency: Frankel & Co., Chicago
Marketer: Metz Baking Co.; "Phone home for the holidays"
Agency: Harwood Marketing Group, Dallas
Marketer: Miller Brewing Co.; "Where it's at Detroit"
Marketer: Minnesota Blue Flame Gas Association; "Fireplace rebate"
Agency: Sable Advertising Systems, Minneapolis
Marketer: Philip Mor ris USA; "Marlboro Ad venture Team"
Agency: Leo Burnett Co. and Hadley Group
Marketer: Nestle Chocolate & Confec tions; "Who laid a fin ger on Bart's Butter finger?"
Agency: Alcone Sims O'Brien, Irvine, Calif.
Marketer: Northwest Airlines; "Saturday Mall of America shopping"
Marketer: Quaker State Corp.; "One tough motor oil"
Agency: J. Brown/LMC Group, Stamford, Conn.
Marketer: Reckitt & Colman; "Jazz up the taste with RedHot"
Agency: Hadley Group
Marketer: Schering-Plough Corp.; "Howwe Gosell sales trade incentive contest"
Agency: Einson Freeman, Paramus, N.J.
Marketer: Spencer Gifts; "Wild & crazy card"
Agency: Block & Nardizzi, Stamford, Conn.
Marketer: Taco Bell Worldwide; "Rocky & Bullwinkle"
Agency: Wunderman Cato Johnson, Chicago