Alcon Sims O'Brien created " Who laid a finger on Bart's Butterfinger?" for Nestle Chocolate and Confections. FINALISTS FOR PMAA'S REGGIES

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Promotional Marketing Association of America's campaign of the year will be awarded a Super Reggie by the group at its annual conference awards dinner in Chicago March 29.

The Super Reggie is presented to the best of 10 promotions receiving Reggies at the ceremony.

Winners are cited for originality, execution and result.

Following are the 25 finalists, culled from more than 125 entries, in alphabetical order by marketer:

Marketer: AKVA Springwater of Iceland; "Cultural passport to Boston"

Agency: Marketing Lab of New Hampshire, Ossipee, N.H.

Marketer: Hallmark Cards' Binney & Smith; "Name the new colors contest"

Agency: In-house

Marketer: Blockbuster Entertainment Corp.; "Blockbuster bonus box"

Agency: MarketSource Corp., Cranbury, N.J.

Marketer: Budget Rent-A-Car Corp.; "Budget 35th birthday"

Agency: Robinson & Maites, Chicago

Marketer: Campbell Soup Co.; "'Tis the season to be cooking with Campbell's

Agency: David C. Tintle & Associates, Hoboken, N.J.

Marketer: CoreStates Financial Group; "The big red boat"

Agency: SAI/Earle Palmer Brown, Philadelphia

Marketer: Edward J. DeBartolo Corp.; "Back to cool '93"

Agency: MARC Promotion, Indianapolis

Marketer: Discovery Channel; "Discovery connection 1993"

Agency: Fresh Perspectives, Armonk, N.Y.

Marketer: Kellogg Co. and NBC-TV; "The inside scoop on breakfast around the world"

Agency: Wilson Marketing, Atlanta

Marketer: Howard Johnson Franchise Systems and Sega of America; "Kids go HoJo with Sega"

Agency: Strottman International, Irvine, Calif.

Marketer: Kraft General Foods; "Tell a friend about the 12 new tastes that make you go Mmmm"

Agency: Ryan Partnership, Westport, Conn.

Marketer: JanSport; "JanSport mountain tour"

Agency: GMR Marketing, Brookfield, Wis.

Marketers: Johnson & Johnson Consumer Products and MTV: Music Television; "Clean & Clear/MTV house of style"

Agency: Clarion Marketing & Communications, Greenwich, Conn., and G.W. Hoffman Inc., Darien, Conn.

Marketer: McDonald's Corp.; "Jurassic Park"

Agency: Frankel & Co., Chicago

Marketer: Metz Baking Co.; "Phone home for the holidays"

Agency: Harwood Marketing Group, Dallas

Marketer: Miller Brewing Co.; "Where it's at Detroit"

Agency: In-house

Marketer: Minnesota Blue Flame Gas Association; "Fireplace rebate"

Agency: Sable Advertising Systems, Minneapolis

Marketer: Philip Mor ris USA; "Marlboro Ad venture Team"

Agency: Leo Burnett Co. and Hadley Group

Marketer: Nestle Chocolate & Confec tions; "Who laid a fin ger on Bart's Butter finger?"

Agency: Alcone Sims O'Brien, Irvine, Calif.

Marketer: Northwest Airlines; "Saturday Mall of America shopping"

Agency: In-house

Marketer: Quaker State Corp.; "One tough motor oil"

Agency: J. Brown/LMC Group, Stamford, Conn.

Marketer: Reckitt & Colman; "Jazz up the taste with RedHot"

Agency: Hadley Group

Marketer: Schering-Plough Corp.; "Howwe Gosell sales trade incentive contest"

Agency: Einson Freeman, Paramus, N.J.

Marketer: Spencer Gifts; "Wild & crazy card"

Agency: Block & Nardizzi, Stamford, Conn.

Marketer: Taco Bell Worldwide; "Rocky & Bullwinkle"

Agency: Wunderman Cato Johnson, Chicago

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