AllAdvantage expands into Japan

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Desktop Internet application AllAdvantage and Softbank Media & Marketing Corp. formed a joint venture to extend and expand AllAdvantage's services in Japan, including platforms such as wireless phones, set-top boxes, and PDAs. AllAdvantage rewards Internet users for sharing personal data online by providing customized information, advertising and promotional opportunities via a Web browser. Softbank Media & Marketing Corp. is a division of Internet marketer Softbank Corp.

Copyright September 2000, Crain Communications Inc.

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