Allied Domecq consolidates media

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Allied Domecq Spirits USA, Old Greenwich, Conn., consolidated media buying and planning for its $20 million-plus account with Zenith Media, New York. The spirits marketer was formed earlier this month when Allied Domecq Spirits & Wine merged its Domecq Importers and Hiram Walker units. Zenith previously handled media for Domecq; Hudson Media Group, New York, was the incumbent on Hiram Walker.

Copyright September 1998, Crain Communications Inc.

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