Allied Domecq restaurant unit taps BrannForbes

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Restaurant-chain parent Allied Domecq QSR selected BrannForbes, Dallas, to handle part of its print advertising work. The quick-service restaurant arm of Allied Domecq owns the Baskin-Robbins, Dunkin' Donuts and Togo's chains. BrannForbes, a marketing services agency owned by Snyder Communications, has worked with parts of the Allied Domecq QSR since 1997. Now it will handle trade publication ad planning, production and marketing analysis for the 5,500-plus stores in the company's 329 markets. Separately, Allied Domecq declined comment on the status of Baskin-Robbins' search for a national agency. The company recently parted ways with Deutsch, Santa Monica, Calif.

Copyright December 1999, Crain Communications Inc.

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