AltaVista announces new targeted channels

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AltaVista plans to launch two more targeted content sections to its search engine, a spokesperson told Advertising Age during an interview at Camp Interactive. The first will be Entertainment Zone to launch in a few weeks; the second will be a Technology Zone to be launched in about three months. AltaVista is currently talking to music partners about the Entertainment Zone and exploring a cross-marketing TV plan.

Copyright August 1998, Crain Communications Inc.

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