AltaVista inks directory deal with LookSmart

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Digital Equipment Corp.'s AltaVista is adding a directory service to its site through an alliance with LookSmart, San Francisco. Called Category Search, the service is a shared revenue arrangement between AltaVista and LookSmart and will be sold by the DoubleClick ad network. The new feature, which went live over the weekend, opens up new ad-targeting and sponsorship opportunities on the site.

Copyright January 1998, Crain Communications Inc.

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