AltaVista starts loyalty program

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Shoppers and even visitors at AltaVista's can earn redeemablepoints for their purchases as well as the time they spend browsing throughthe shopping portal's new AltaVista Rewards program. The loyalty program,created by Netcentives, San Francisco, allows registered shoppers to earnpoints for going to partner e-commerce sites, making purchases online andfor every page looked at on the shopping site. AltaVista is using an onlinesweepstakes to promote the new program offering daily prizes for membersand the chance to win a car.

Copyright May 2000, Crain Communications Inc.

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