AltaVista starts shopping site loyalty program

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Shoppers and even visitors at AltaVista's can earn redeemable points for their purchases as well as the time they spend browsing through the shopping portal's new AltaVista Rewards program. The loyalty program, created by Netcentives, San Francisco, allows registered shoppers to earn points for going to partner e-commerce sites, making purchases online and for every page looked at on the shopping site. AltaVista is using an online sweepstakes to promote the new program offering daily prizes for members and the chance to win a car.

Copyright May 2000, Crain Communications Inc.

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