AMD goes 3D on TV

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Advanced Micro Devices, Sunnyvale, Calif., on Sept. 17 breaks a spot promoting the 3DNow! feature of its AMD-K6-2 chips. The spot, from Hill, Holliday, Con- nors, Cosmopulos, Boston, shows the world of FlatZone where all inhabitants and landscapes are two-dimensional. The heroine is the last person in 3-D, chased by FlatZone police. The world is saved when the heroine uses an AMD-powered PC to bring life back to 3D. AMD is using its chip's powerful graphics capability to differentiate it from Intel Corp.'s Pentium II. The spot will run for seven weeks in Austin, Texas; Boston; Chicago; Dallas; Los Angeles; New York; and San Francisco. Spending was not disclosed.

Copyright September 1998, Crain Communications Inc.

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