America Online formally announces plans for American Greetings business

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As expected, AOL Networks, the online service division of America Online, formally unveiled plans to open an Electronic Greetings business on its service with American Greetings Corp. The three-year, multimillion-dollar agreement entails American Greetings paying AOL a $3 million advance in the first year. The card service will be integrated throughout AOL.

AOL also announced that Kathryn A. Bushkin was appointed senior VP-chief communications officer. Ms. Bushkin was formerly senior managing director at public relations company Hill & Knowlton.

Copyright October 1997, Crain Communications Inc.

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