American Airlines, Fort Worth, Texas, and America Online, Dulles, Va., Jan. 31 launch AOL AAdvantage, an online and offline consumer loyalty program. AOL Rewards Program members, American AAdvantage Program members and new participants can earn flight miles online and redeem them for products, AOL service, air travel and other rewards. In addition, AOL made an equity investment in Netcentives and will use the e-marketing company's technology to power AOL AAdvantage. Netcentives also will create a rewards program for the 50 million users of ICQ, AOL's online communications community.
Copyright January 2000, Crain Communications Inc.