American Media (National Enquirer
) is expected to make a decision this week about its ad campaign plans. Currently five agencies are competing for the $50 million account: Arnell Group, Mad Dogs & Englishmen, Della Femina/Jeary & Partners, Mezzina/Brown & Partners, and Spier, all New York. The assignment could be split in two, with a different agency for each publication, said a spokesman. Or "we would buy work from people and take the account in-house," he said.
Copyright June 1999, Crain Communications Inc.