Americans Will Spend $815 Million on Their Pets This Valentine's Day

17 Valentine's Day Spending Facts That Will Surprise You

By Published on .

Valentine's Day gets knocked for being a manufactured holiday, but that's hardly stopping Americans from spending big bucks to celebrate it. While it's not as big as Black Friday or the December holiday rush, February 14th is a huge retail and e-commerce event, and a boost for stores and shipping companies early in the calendar year. With the help of the National Retail Federation, UPS and the American Express Spending & Saving Tracker survey, we've brought you Valentine's Day by the numbers.


$18.6 billion
How much U.S. consumers are expected to spend overall on Valentine's gifts

$4.4 billion
Is spent on diamonds, gold and silver; jewelry is the big-ticket item for gift-givers

$1.9 billion
Goes to flowers

$1.6 billion
Dedicated to candy; 51% of those surveyed give sweets to their loved ones

$1.5 billion
Total spent on gift cards; about 15% of gift-givers are buying them this year

$815 million
Total Americans plan to spend on their pets


95 million
Number of flowers UPS ships for Valentine's Day, with the bulk coming from Latin America on UPS temperature-controlled aircraft from Ecuador and Colombia, big rose-growing countries

6 million
People are planning to make or to receive a proposal on Feb. 14; that number is up from 4 million in 2012

Tons of flowers move through a massive refrigerated warehouse in Miami that UPS has set up to keep flowers fresh

What the average U.S. consumer plans to spend on candy, cards, gifts and more, this year up from $126.03 last year

Number of flight segments UPS adds to accomodate the spike in shipping due to lovebirds


How much the average woman is spending on Valentine's Day, which is less than half of what men are estimated to spend (an average of $175.61 on jewelry, flowers, a romantic evening out)

Of smartphone owners are estimated to have used their handhelds to shop for gifts

Of Valentine's gifts are found online, up from 19.3% last year

Of those surveyed said they'd post sweet nothings on Facebook

The average that Americans spend on friends for Valentine's cards and gifts; they'll shell out an average of $5.12 on colleagues


We saved the least romantic for last. This is the number of consumers who in a survey said they send their Valentine's message via Twitter in 140 characters or less.

Most Popular
In this article: