Ameritech puts $100 mil account in review

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Ameritech Corp. said Monday it will put into review its consumer, business and brand advertising accounts, with estimated spending of more than $100 million. Consumer advertising responsibilities are currently shared by Fallon McElligott, Minneapolis, and Leo Burnett USA, Chicago. Fallon also handles brand advertising. DDB Needham, also Chicago, handles small business, new media and advertising services. The marketer plans to complete the review by summer.

Copyright March 1997, Crain Communications Inc.

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