Amex, Jakarta link for seasonal promotion

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JAKARTA--American Express, Indonesia, has struck a joint promotional agreement with 15 restaurants and retail shopsin an entertainment park in Jakarta.

The alliance with Taman Ria Senayan park,called "Festive Season", lasts through January 31, 1999. The majority of Indonesia'spopulation is Moslem and followers will markthe end of the Ramadhan fasting month in themiddle of next January.

Cardholders using their cards for purchaseswithin the park complex at participatingstores and restaurants receive a 20% discount.With purchases above $6, cardholders receivea free attraction ride.

"Based on our success with the programs atthe Hong Kong Food Festival, Singapore FoodFestival and Jakarta Food Festival, we wantedto apply it again through the Festive Season,"says Claudio Segovia, American Express travelrelated services country manager.

"It has always been our commitment to supportour merchants and service establishments underany circumstances. We sincerely hope that thisprogram will bring much benefit to develop therestaurant industries currently facing manychallenges."

Taman Ria Senayan has suffered a drastic dropin business during Indonesia's political troubles. It is located adjacent to the House ofRepresentatives, the target of student demonstrations for the last three months. Closureof surrounding roads has severely hamperedaccess to the compound.

Copyright December 1998, Crain Communications Inc.

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