Amtrak to launch campaign featuring its employees

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Amtrak will accompany the unveiling of a new service guarantee and a new logo on July 6 with a new image campaign a day later. Print from DDB Worldwide, New York, featuring Amtrak employees and their dedication to service, will run in 14 newspapers. Amtrak has been working with branding consultant OH&Co., New York, since 1996.

Copyright June 2000, Crain Communications Inc.

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