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Amy Foster Devore joined Bon Appetit in 1989 after several years in the special events field at Connoisseur and Esquire. She has since become Bon Appetit's creative services director, overseeing six annual "Wine & Spirits Focus" sponsored food events and several smaller, customized events. This year's series kicks off tonight in New York.

Age: 41.

Mission: Driving additional magazine advertising sales through densely integrated events closely allied with editorial content.

Coup: Co-branded food and wine events for emerging travel destinations. Examples: events at Puerto Rico's El Conquistador resort in October and the Canadian Tourism Commission in 1999.

Emerging: Dual-audience events. Although our magazine targets women, the events reach almost as many men, who are a sought-after target for sponsors.

Tip: Don't outsource your event. Directly handling it is the only way to guarantee a seamless, organically generated event with long-term continuity for sponsors.

Challenge: As food events explode nationwide, sponsors and consumers expect more. We have to continually exceed the previous year to stay in front.

Forecast: More complexity in cause marketing relationships. Watch as different causes serve different audiences and roles within the same event.

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