ANA study says more sites selling

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According to a study released today by the Assocation of National Advertisers, nearly half (47%) of respondents said they are currently selling some products or services from their Web sites, up 26% from last year. The findings were based on responses from 124 ANA member companies. In other findings, average annual advertising expenditures rose from $250,000 to $714,000, although online advertising spending still represents only a fraction of total advertising expenditures, the ANA found.

Copyright June 1998, Crain Communications Inc.

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