Andromedia announces ABC compliance

Published on .

Andromedia said its Web site analysis software Aria will comply with ABC Interactive's standards for independent verification of traffic. The standards include the measurement of page impressions, visits, ad impressions served and ad click-throughs. ABC Interactive is the interactive auditing unit of the Audit Bureau of Circulations.

Copyright July 1998, Crain Communications Inc.

Most Popular
In this article: