[auburn hills, mich.] Chrysler Corp. executives, unhappy with execution, nixed completed TV spots from Bozell Worldwide, Southfield, for its upcoming corporate campaign, outside suppliers said. The print ads, featuring quotes from Chairman Robert Eaton and President Robert Lutz, were OK'd. Bozell is said to be scrambling to rework the spots in time for the annual dealer meetings later this month. A Chrysler spokeswoman declined comment.
[new york] Terry McGuirk, exec VP, Turner Broadcasting System, is expected to be named to head the consolidated Time Warner/
TBS video services division, according to a media executive familiar with the companies. The unit will include Time Warner's HBO division as well as the TBS cable networks. Mr. McGuirk had been vying for the position with Scott Sassa, president of Turner Entertainment Networks, who most likely will leave the company, the executive said.
[new york] Fox Sports has sold only 70% of its ad time for the upcoming World Series. In contrast, next year's Super Bowl, also on Fox, is already sold out. "Baseball just hasn't regained the cachet or interest," said one media buyer. Advertisers who want to buy Fox's pre-Super Bowl show or prime time may be persuaded to package that buy with the World Series.
[new york] In one of its first major ventures into custom publishing, Time Inc. said it will publish three quarterly magazines for KeyCorp, a financial services company. The three titles include Business Vision, for small-business owners; Your Rewards, for people over 50; and Today's Focus, for people in their 20s and early 30s.
[winston-salem, n.c.] R.J. Reynolds Tobacco Co. confirmed Earle Palmer Brown, New York, is doing an assignment for Salem, though the company said the work is "on a project basis." RJR has put the Salem account into review following the departure of Trone Advertising, Greensboro, N.C., and is believed to be talking to EPB and other agencies.
[washington] Isuzu intends to resume advertising the Trooper within two weeks and may offer a customer rebate or a special lease program to jump-start sales, Automotive News reports today. Sales of the Trooper plunged 50% in the 10 days following Consumers Union's Aug. 20 press conference giving the Trooper and its twin, the Acura SLX unacceptable ratings in rollover tests. Goodby, Silverstein & Partners, San Francisco, is Isuzu's agency.
[milford, conn.] Subway Sandwiches & Salads picked finalists in the review for its $85 million advertising account. Incumbent Hal Riney & Partners/Heartland, Chicago, will join New York agencies DeVito/Verdi, Deutsch, McCann-Erickson Worldwide and Partners & Shevack, and possibly one other agency.
[bloomfield hills, mich.] Ross Roy Communications Sept. 13 became a wholly owned subsidiary of BBDO Worldwide, no longer a unit of Omnicon Group's Diversified Agency Services. The move unites two Chrysler shops. Tom Clark, vice chairman of BBDO Worldwide and CEO of BBDO, Southfield, will oversee Ross Roy. He said there will be no job cuts. Ross Roy Chairman-CEO-President Peter Mills, who led the sale to Omnicon, will leave after the transition, and will be succeeded by William Oswald, BBDO Detroit president-CEO.
[roseland, n.j.] Prudential HealthCare's loss last week of its biggest contract, with the American Association of Retired Persons, cast a pall over Kirshenbaum Bond & Partners' recent win of PruHealth's $20 million ad account, with analysts speculating Prudential might have to sell the division. Kirshenbaum Co-Chairman Jonathan Bond said Prudential has given him no signal the lost account will affect the company's advertising plans.
[cupertino, calif.] Apple Computer is setting up Digital Club Network, a Web site to cybercast audio and video from as many as five trendy music venues as part of its latest initiative to align the brand with entertainment. Apple did a cybercast from the Grammy Awards in February.
Lynne Seid to president, Partners & Shevack, New York, from exec VP-director of marketing services, succeeding Brett Shevack, who will retain his CEO title. .... Gina Garrubbo (formerly Colbath) to New York-based exec VP-marketing and sales of Womenswire, San Jose, Calif., from division VP-Eastern ad sales for Discovery Communications, New York. .... Gillette Co. is acquiring Duracell International in a stock swap valued at $7 billion. The deal
isn't expected to affect either marketer's agencies. ... CCA Industries, East Rutherford, N.J., is beginning a review for a first agency for the health and beauty products marketer's $10 million to $12 million account. Advertising Agency Register, New York, is conducting the review.