Andy Macaulay to leave Toronto agency Roche Macaulay

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TORONTO-Creative hot shop Roche Macaulay & Partners said Andy Macaulay, a partner in the agency since 1991, will leave to start his own ``problem-solving consultancy.'' Mr. Macaulay had been senior VP-strategic planning director at the agency. His responsibilities will be divided among a number of Roche Macaulay's existing senior managers, the agency said.

Because Mr. Macaulay's new company will not compete directly with Roche Macaulay, the two companies are looking for potential cooperation in the future. ``Given that Andy's company will not be an advertising agency, we may in fact be in a position to cooperate on client problems from time to time,'' said Geoffrey Roche, the agency's founder.

Roche Macaulay reports $85 million in billings, working for clients such as IKEA Germany, Mercedes-Benz, Ralston Purina and Sony. Interpublic Group of Cos.' Lowe Group holds a minority stake in the agency.

Copyright March 1999, Crain Communications Inc.

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