TV Spots of the Week | Media Player


And Other Current TV Commercials of Note

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Playing With the Boys
Client: Callaway Golf
Brand: Big Bertha II Driver
Title: "Annika"
Agency: Dailey & Associates, West Hollywood, Calif.
The first ad to exploit Annika Sorenstam's fame as the first woman to be play in the men's Professional Golf Association Tour in 58 years, this Callaway spot crows that "Great shots mean you can play with the boys." Yes, but can you beat them?

Heineken Matrix
Client: Heineken USA
Brand: Heineken
Title: "The Waitress"
Agency: Publicis, New York
The black-clad waitress is running up the wall, so this must be a Matrix simulation. Watch an almost-Trinity character levitate and smash a hulking male bar denzien against the wall.

Mermaid ID Thieves
Client: Capital One
Brand: Capital One No Hassle card
Title: "Mermaids"
Agency: The Kaplan Thaler Group, Ltd.

When an executive on a deep-sea fishing jaunt loses his wallet overboard, he figures at least no one's going to steal his credit cards. Wrong. He forgot about the mermaids. This spot received the highest consumer recall score for the period of April 28 to May 11 in the bi-weekly Intermedia Advertising Group survey.

Direct-to-Dog Drug Ad
Client: Novartis
Brand: Deramaxx
Title: "Morning Network"
Agency: Colle & McVoy, Minneapolis
This direct-to-dog ad informs canine consumers about the new arthritis drug they can mention on their next visit to the veterinarian. We give this spot 2.5 woofs.

Newspaper Dogs
Client: Tribune Co.
Brand: 'Greenwich Time,' 'Greenwich Advocate' and 'Norwalk Advocate'
Title: "Bill"
Agency: re:think group, Stamford, Conn.
What is the true test of a local newspaper? asks this TV spot from the Tribune Co. Knowing the names of all the neighborhood dogs, of course. Meet Bill, the four legged-star of this Connecticut commercial.

Before I Get Old
Client: Apple
Brand: iTunes and iPod
Title: "My Generation"
Agency: TBWA/Chiat/Day, Los Angeles
Who better to sell the deeply personal and multigenerational joys of 99-cent song downloads than a pot-bellied 50-year-old singing the lyrics he's listening to through his iPod ear buds: "Hope I die before I get old." He does the stutter pretty well, too.

Acrobat in a Box
Client: Adobe
Brand: Adobe Acrobat
Title: "Presents"
Agency: Goodby, Silverstein & Partners, San Francisco.
A campaign designed to raise the public profile of the Adobe Acrobat .pdf format that has quietly become the de-facto universal standard of document publication on the World Wide Web.

Duck-Chasing Dog
Client: CarFax
Brand: CarFax
Title: "Dog"
Agency: Martin Agency, Richmond, Va.
In the news again last week, this two-year-old CarFax spot makes a point of the many strange things that can happen to a vehicle before it is resold, this ad features a truck-driving dog whose chase after ducks abruptly ends in a lake.

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