AnswerThink, an e-business developer, is trying to exit the traditional advertising business by attempting to unload its Los Angeles and Seattle offices, according to executives close to the companies. The Los Angeles office, called 120 Advertising, and the Seattle office, called Think New Ideas, were part of Think New Ideas, New York, which AnswerThink acquired in November 1999. An AnswerThink spokeswoman said it doesn't comment on speculation. The two offices have been given the OK to explore potential buy-out options, according to an executive close to the situation.
Copyright February 2001, Crain Communications Inc.