AOL offers ad slots

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America Online, Vienna, Va., this week deployed new advertising opportunities for Web marketers seeking links from AOL to their sites. Within 10 of AOL's 14 content channels marketers can purchase space in a new ``What's Hot'' area that describes Web sites to visit for an average price of $5,000 per month, depending on the content channel.

The links are among multiple options for new inventory AOL is developing to offer more price range and variety for online marketers. AOL is also finalizing a CPM-based model for its own content and encouraging outside content providers to follow suit. According to AOL VP-Interactive Marketing Services Mark Minkin, Hachette Filipacchi Magazines' and Ziff-Davis Publishing's interactive brands have begun working on new AOL rates in conjunction with the service's efforts.

Major online service companies including America Online, CompuServe, Prodigy and AT&T will back a new national education program designed to teach consumers about safe and responsible online usage. The effort, to be unveiled on March 12, is supported by the Interactive Services Association and the National Consumers League.

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