AOL reveals reach of Net

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A study released today by America Online, Dulles, Va., and Roper Starch Worldwide, New York, shows how omnipresent the Internet has become in people's lives, whether they're at home, on a vacation or even stranded on a desert island. In the first "America Online/Roper Starch Cyberstudy," 44% of respondents say the interactive medium is just about a necessity for them and 77% believe it has made their lives better. Those realizations have come rather quickly; 71% of the respondents have been online for less than three years. AOL and Roper Starch surveyed 1,001 adults who subscribe to online services from their homes.

Other results: 71% say they use online media to get information about products to buy; 69% think going online is important for children, 47% believe that being online is a more positive influence on their kids than watching TV; and 47% of those who own a laptop computer take it on vacation, while 26% of all online users check their e-mail while on vacation. And if stranded on a desert island, 67% would prefer an Internet connection over TV or phone.

Copyright December 1998, Crain Communications Inc.

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