AOL to run bridge campaign prior to branding ads

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America Online's first creative from new roster shop Gotham, New York, will break as planned in early May, but executives close to the company said a bridge campaign will precede the expected TV and print branding ads. Those ads are expected to run after AOL more fully reinforces its network capacity problems which earlier this year forced it to pull ads created by TBWA Chiat/Day, New York, also a roster shop. The online service declined to comment on its new campaign.

Copyright April 1997, Crain Communications Inc.

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