AOL wins outstanding achievement award at ISA

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America Online was a big winner at the Interactive Services Association's 12th annual interactive awards, presented Monday night during the association's annual meeting in San Diego. AOL won the outstanding achievement award, while its Motley Fool investment advice service, created by Tom and David Gardner, won the interactive entrepreneur award.

In interactive marketing, MarCole Enterprises took home the best multimedia application award for its Interactive Shopping and Gift Registry System. Best online application went to PC Flowers & Gifts for its Internet Consumer Incentive Traffic Program.

Other award winners included Ikonic Inc.'s TNX News Exchange (best interactive TV application); Surfwatch Software and Sportsline USA's Baseball Live (tie for best innovation in online and Internet); and Agents Inc.'s Firefly (best application for online and Internet).

More than 20% of adult Australians, about 3.5 million people, now use the Internet, according to an AGB-McNair survey. Among 18-to-24 year olds, the number claiming to have access rises to 40%.

Most popular applications are surfing, followed by e-mail, educational services and home shopping, with female users twice as likely to spend 11 hours a week or more online.

Copyright July 1996 Crain Communications Inc.

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