APL wins Finlandia Vodka

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Finlandia Vodka consolidated its estimated $30 million in advertising outside the U.S. at Ammirati Puris Lintas, Helsinki. The U.S. business remains at sister Interpublic Group of Cos. shop Martin Agency, Richmond, Va. Ammirati Finland will lead development of a campaign that will break in Western, Central and Eastern Europe, as well as Latin America. The assignments previously were at several international agencies, including DDB Worldwide, which handled ads in Finland. The win comes a week after Ammirati, New York, announced its resignation of the $15 million Bacardi rum creative assignment.

Copyright June 1999, Crain Communications Inc.

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